HEALTHY HAIR BEGINS WITH HELIX
Your best hair day, every day.

Helix is the first haircare tools company focused on hair wellness for everyone, no matter your hair type. Driven by a passion for beautiful, functional design, we use tomorrow’s technologies to address today’s hair.



We have unlocked the secret formula to achieving your healthiest hair. We call it the Helix Code. Guided by this (and you), we develop products that help you Grow, Style and Protect your hair with hair health in mind.

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Helix Code
Grow
Style
Protect
RESEARCH

Every innovation starts with you. We get in the bathroom (literally) with countless consumers across the hair spectrum to analyze routines and understand the relationships we all have with our hair. We distill this data to invent high tech solutions that help you work smarter, not harder.

DEVELOPMENT

Informed by our research, our team of engineers develops products that are beautiful and intuitive. Most likely, they're like nothing you’ve seen or used before.

TESTING

We test our products rigorously with customers of every hair type —from tight coils to straight hair. We continue to iterate on our prototypes to ensure we are delivering efficacy to your haircare practice.

THE FINAL PRODUCT

We research, develop, test and iterate 
to bring world class products to 
your bathroom counter.